Article - Why so many Public Relations Firms do not understand professionals (and How to Choose a PR Firm

 

Article – Why so many Public Relations Firms do not understand professionals (and How to Choose a PR Firm

“How to Choose a PR Firm”

Is your PR firm not working out? Do they not understand your practice or firm’s culture? Are you frustrated? Unfortunately, this happens all too often when you hire someone who doesn’t understand your industry. If you are interviewing PR firms, here are six issues to address …

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“The Essential Elevator Speech”

How can you most effectively describe your firm and services in a short span of time? This article, written for attorneys, provides some crucial tips …

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