Fundamentals for Effective Legal Marketing

 

Fundamentals for Effective Legal Marketing

By Kevin W. Brown, M.B.A.
Copyright 2012

As published in “Big Meeting,” a magazine of the Solo and Small Firm section of the California State Bar Association, reprinted with permission.

Many law firms struggle with their marketing programs. The partners believe that marketing is important but don’t know how to develop effective strategies or how to manage it.  So, what are some key steps to successful marketing?  What outside factors affect your marketing program? Learn more from an expert with over 20 years experience … (click for article)