Articles

 

Kevin W. Brown, M.B.A. is author of over 100  articles in publications such as “Big News (California Bar Association),” “New Esq. (California Bar Association)”, “Orange County Lawyer,” “Riverside Lawyer,” “Strategies—The Journal of Legal Marketing,” “Marketing for Lawyers” (former member, Board of Editors), “The Orange County Register,” the “Orange County Business Journal,” “OC Metro,” “National Public Accountant,” “Bulletin of the San Bernardino County Bar Association,” OCTLA’s “The Gavel,” “Marketing Strategies,” “National Public Accountant,” “The Law Firm Advisor,” and “LMA News.”

This month’s feature article:  “Using Personal Coaches for Business Development”

Some of his other recent articles include:

MARKETING MANAGEMENT:
♦  “How to Select a Marketing Consultant” – reprinted with permission from “Strategies: The Journal of Legal Marketing,” published by the Legal Marketing Association.  Unfortunately, anyone can call themsleves a “marketing professional” — yet many who do lack even a degree in marketing!   So, how can you sort them out?  Here are five tips …

”The Multiple Weaknesses of Fad Marketing” — reprinted with permission from “Strategies: The Journal of Legal Marketing,” published by the Legal Marketing Association.

“Hot Practice Areas: Should Your Law Firm Expand into Them?” — reprinted with permission from the Orange County Bar Association, published in “Orange County Lawyer” magazine.

“CPA Marketing: A Post-Busy Season Game Plan”:  Before launching into your efforts, it is important to have effective marketing strategies in place.  Here are numerous steps to consider … (Note: these techniques are also applicable to lawyers and other professionals).

“Why ‘Cookie-Cutters’ Don’t Work in Professional Services Marketing”

“Red Flags for Law Firm Split-Ups”

“Strategic Marketing is Crucial for Your Success”

How to Keep Your “Marketing” New Year’s Resolutions

Fundamentals for Effective Legal Marketing – reprinted with permission from “Big Meeting,” the Magazine of the Solo and Small Firm section of the California State Bar Association.

 

INTERNET:
“Social Media for Lawyers, CPAs and Other Professionals”

“A Strategic Approach to Internet Marketing” — reprinted with permission from “Orange County Lawyer” magazine, published by the Orange County Bar Association.

Ask the Expert: Q&A about E-Newsletters

“Are E-Newsletters a Valuable Tool to Generate New Business?” — reprinted with permission from “The Bulletin,” the newsletter of the San Bernardino County Bar Association

“Websites: 25 Issues to Consider When Upgrading Your Site”

“How to Get an Electronic Newsletter Up and Going Without Losing Your Mind” — reprinted with permission from “Big News for Small Firms,” the magazine of the Solo and Small Firm section of the California State Bar Association.

 

BUSINESS DEVELOPMENT:

“Using Personal Coaches for Business Development” – reprinted with permission from the “The Gavel” the official publication of the Orange County Trial Lawyers Association. (Click here for PDF version)

Using “Business Development Training” to Equip Your Professionals for Success

“7 Steps to Marketing During a Recession” – reprinted with permission from the “Orange Appeal” the official publication of the Orange County Chapter of the Association of Legal Administrators.

“Can You Learn How to Be a Rainmaker?”

Top 10 Tips for New Lawyer Business Development — reprinted with permission from “New Esq.,” magazine of the Solo and Small Firm section of the California State Bar Association.

Business Development: A Seven-Step Plan to Gain New Clients

Business Development: Five Top Sales Tips for Attorneys, CPAs & Other Professionals

 

ADVERTISING & PUBLIC RELATIONS:
“Why so many Public Relations Firms do not understand professionals (and ‘How to Choose a PR Firm’)”

“How to Choose an Advertising Agency”

“Some Public Relations Firms Do Not Understand Lawyers — and How to Choose the Right Representation for You” — reprinted with permission from “Big News for Small Firms,” the Magazine of the Solo and Small Firm section of the California State Bar Association

10 Steps to Obtain New Clients from a Seminar

Trade Show Success Tips: How to Qualify Visitors