Are you thinking “We’ve been trying several things in marketing but nothing seems to work. What are we doing wrong?” This question points out the importance of strategic marketing to any firm. Without a strategy, you essentially are wandering aimlessly in your search for revenue and profitability.

“Top 11 Marketing Mistakes to Avoid During Q3 and Q4 2011″

In talking with prospective clients about their marketing problems/concerns, I hear recurring themes that explain what they are doing wrong. Here are the “Top 11 Mistakes” that I’ve seen non-clients do, time and again, this year:) …

Our “Marketing Strategies Client Bulletin” e-newsletter provides useful tips and articles on marketing topics for professionals.

“CPA Marketing: A Post-Busy Season Game Plan”

You know how it is — some busy seasons feel like you just came out from under a rock and can start seeing daylight again! Have spent three or more months of intense client service, marketing can now come back to the forefront. Before launching into your efforts, it is important to have effective marketing strategies in place. So, how should you go about it? Here are numerous steps to consider … (Note: these techniques are also applicable to lawyers and other professionals).

“How to Choose a PR Firm”

Is your PR firm not working out? Do they not understand your practice or firm’s culture? Are you frustrated? Unfortunately, this happens all too often when you hire someone who doesn’t understand your industry. If you are interviewing PR firms, here are six issues to address …