Article - "How to Get an Electronic Newsletter Up and Going Without Losing Your Mind"

 

Article – “How to Get an Electronic Newsletter Up and Going Without Losing Your Mind”

E-newsletters can be an effective business development tool This article provides some tips on how to get started and keep the momentum going..

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Article – Top 11 Marketing Mistakes to Avoid

“Top 11 Marketing Mistakes to Avoid During Q3 and Q4 2011″

In talking with prospective clients about their marketing problems/concerns, I hear recurring themes that explain what they are doing wrong. Here are the “Top 11 Mistakes” that I’ve seen non-clients do, time and again, this year:) …

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Article – “CPA Marketing: A Post-Busy Season Game Plan”

“CPA Marketing: A Post-Busy Season Game Plan”

You know how it is — some busy seasons feel like you just came out from under a rock and can start seeing daylight again! Have spent three or more months of intense client service, marketing can now come back to the forefront. Before launching into your efforts, it is important to have effective marketing strategies in place. So, how should you go about it? Here are numerous steps to consider … (Note: these techniques are also applicable to lawyers and other professionals).

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Article – Why so many Public Relations Firms do not understand professionals (and How to Choose a PR Firm

“How to Choose a PR Firm”

Is your PR firm not working out? Do they not understand your practice or firm’s culture? Are you frustrated? Unfortunately, this happens all too often when you hire someone who doesn’t understand your industry. If you are interviewing PR firms, here are six issues to address …

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“The Essential Elevator Speech”

How can you most effectively describe your firm and services in a short span of time? This article, written for attorneys, provides some crucial tips …

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