Marketing Concept of the Month


Is it time to overhaul/upgrade your website?

Once a year, every firm should review their website, sometimes with outside assistance, to make sure that it is up-to-date in content and design. Have you done so lately? Remember — your website reflects directly on your firm’s professionalism and service quality, so it must be up to your standards. Is your website current or does it look stale and outdated? Does it work on IPads and other mobile devices? Do the graphics, and content, make your firm stand out for its uniqueness?

For example, last week a CPA firm client asked us to review and update their website, which had been developed by another web development company. The navigation was outdated, it didn’t work well on mobile devices, and the content needed to be revised to reflect the firm’s current marketing strategies. In this case, we were able to use the current design and improve on it vs. completely replacing the site. About the same time, a law firm client asked us to replace their existing site with an entirely new design — and wanted us to write the content for their half-dozen practice areas. We also are building LinkedIn and Facebook pages and developing their social networking program.

At Kevin Brown Marketing & Consulting, we focus on developing websites that are visually attractive, rich in useful and interesting content, designed with logical navigation, and built around fundamental marketing concepts. Our assistance includes site design, text writing, graphic design, marketing strategy, search engine/directory selections, and integration with other marketing programs, such as social networking. Learn more about how we can help you!

Contact us to discuss how we can help you.